Author Steffan Postaer Talks Zombies and Social Media!

Steffan Postaer is the co-founder and Chief Executive Officer of the advertising firm Euro RSCG based in Chicago. Steffan has a degree in film and creative writing from the University of Wisconsin and while having already written "Happy Soul Industry" this part-time author shares some thoughts on advertising, horror, and the addiction of social media. Have a read of one of this guest writer's finest articles where Steffan talks of "ravenous creatures...[who] must suck the essence of life out of other[s]...or die!" (Gods of Advertising).

"In the highly entertaining Tobe Hooper film, Life Force the human population are turned into ravenous creatures that must suck the essence of life out of other human beings every few minutes or die. Without going into plot (in this case alien invasion), the streets of London are quickly turned into a maelstrom of carnage. Half dead zombies grab onto the living, draining them. The drained then come back to 'life' looking for new victims to drain. And so on.

Typically, zombies do not dwell on one meal for long. Unthinking creatures, they rip into one victim after another, leaving the dead and dying in their relentless search for fresher meat. Of course, the bitten quickly “turn” and well you know the rest.

It’s pretty scary…the stuff of nightmares. Many observers have likened the popularity of zombies in our culture to not-so-latent fears about the economy or terrorism; that these ghouls symbolize a loss of control. It also has been suggested that we see ourselves in these mindless creatures, an even scarier thought -for how quickly our appetites run amok. Neither view is wrong. As one of the remaining mortals exclaims during George Romero’s remake of his own classic film, Night of the Living Dead: 'we are them.'

Perhaps sadly, it’s also a metaphor for the effect social media is having on more and more of us every day. Earlier, I wrote an essay calling us “content zombies.” No longer able to process information, we rip through new media biting and chewing and spitting out content, barely digesting any of it. Ravenously, we move on to the next. Indeed, barely chewed facts, items and stories pass through us onto the web like offal. Our constant tweets and updates are mere bits and pieces, carrying links like so many worms, each containing the shred of something devoured earlier. Or something like that.

I myself am turning. Last night I tried reading an article in a magazine. I found myself jumping over paragraphs, skipping entire chunks, gluttonous. Unsatisfied, I started another article. Then another. Within minutes I was in front of my laptop lapping up more, more and more!

Already an addictive personality, once I taste blood I cannot stop gorging. The more I feast the less I retain. A vicious cycle if ever there was one. God help me for I am a content zombie. I am legend."

Visit Steffan's website for more informative articles which blend horror and advertising, while often satirizing:

Steffan Postaer at Gods of Advertising

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Posted in: 2010,horror,writer,writing